Monthly Archives: February 2011

Marcato Musician Blog

Planning and executing a marketing plan

For all of you managers and artists out there trying to build your profile, you should really have a marketing plan. This does not have to be a traditional marketing plan with a fancy cover page, table of contents and … Continue reading


Drive industry to your EPK

I was first turned onto the concept of an electronic press kit (EPK) years ago, using SonicBids to try to find shows for a band I was managing at the time by the name of Slowcoaster. The EPK was a … Continue reading



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