If it’s not in the calendar, it doesn’t exist!

Here's a great example of how Marcato helps the Carmen Townsend team waste less time and brain cycles on mundane tasks.

In the past (before Marcato), for a given release or tour, my publicist would send out a press release and then go through the following steps each time somebody reached out to her:

1. Weekly entertainment editor contacts publicist to ask if the band can do an interview at 7pm before the show on Friday night.
2. The publicist emails or calls me to ask if the artist is able to do an interview at 7pm before the show.
3. I call the artist or road manager to see if that particular time slot is still free.
4. I then call or email back the publicist to let them that this works for us.
3. The publicist contacts the entertainment editor to confirm the interview.

Thanks to Marcato's shared calendar, we are now using the "If it's not in the calendar, it doesn't exist" rule, which goes something like this:

1. Weekly entertainment editor contacts publicist to ask if the band can do an interview at 7pm before the show on Friday night.
2. The publicist looks at the artist's calendar and sees that the time slot is open, so she books it into the schedule by entering it into the calendar.
3. The publicist contacts the entertainment editor to confirm the interview.

Using the new method, the publicist is able to move much more quickly. If the entertainment editor was calling the publicist, this could really be counted as one step, where she doesn't even hang up the phone until it's confirmed. The publicist includes myself, the road manager and the artist in the comment notification for the interview, so the minute the interview is added we are all notified by email, and the event is automatically added to the Marcato tour itinerary AND gets pushed to the artist and road manager's iPhones. All the while, I'm able to focus on more important, big picture strategies, without getting bogged down dealing with scheduling.